特色：
Thisbookwillprovidemanagersandexecutivesfromallfunctionalareaswiththenecessarybackgroundtomakeinformeddecisionsastheirfirmenterstheeraofelectron-icbusiness.Managersfromestablishedfirmswithlegacysystemswilllearnhowtotransformtheirfirmstobenefitfromtechnologyinvestmentsinthesupplychainarea.theywilllearntoidentifytheorganizationalandprocesschangesthatarenecessarytosuccessfullyimplementthesetechnologies.Executivescanfindtheappropriatetechnolo-gyandarchitcturechoicesthatwillallowtheirfirmstoshiftfocustocustomerneeds,andatthesametimereducetheconstraintsimposedbyhistoricalinvestmentsinphysicalplant,organization,process,andtechnology.Executivesof"young"firmswilllearnhowtoorganizeformaximumscalabilityinordertosupportunexpectedincreasesinde-mand.Manystartupswithpromisingproductlaunchesfailtomakethetransitiontolong-termviability.