本教材围绕跨境电商术语、跨境电商函电、跨境电商客服三大版块,设计了Cross-border E-commerce Platforms, Product and Store Description,Customer Purchase Process, Payment Method, Pre-sale Communication, Communicating with Buyers, After-sale Communication等主要教学内容。每个单元围绕一个主题,包含Lead-in, Text Study, Knowledge Points Study, In-class Exercises and Extended Practice等环节。结合丰富的案例、真实的语料、多样化的学习资源,满足学习者的不同需求,打造具有较高英语应用能力的跨境电商专业人才。